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OREGON EXCHANGES space just the same as big business. To my mind one of the worst handicaps to the church today is that people look upon it as an organization to be supported by charity and that it does not give value received. It is my contention that the preacher, if he is filling his place as he should, gives the worth of any money paid to the church by one who attends and that the benevolent part of the work applies to the work of missions and for the needy in a community.

It is humiliating to me that some perple will go into a shop in the city in which they live and after the purchase of an article will say, “Now, I am a minister and I was wondering whether you gave the usual 10 per cent discount.” Shame!! Personally I am not receiving a single discount in the city of Eugene to my knowledge, and I do not want it.

not long ago I noticed this statement, “If

a better sermon, or make a better mouse

a man can write a better book, preach trap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door—provided he ad

vertise.” This is especially true of the church. We need to get the vision of the tremendous possibilities in this ﬁeld, put aside all apparent modesty and advance

the kingdom of God by this splendid method now being employed by many. It was in the same issue of the magazine mentioned above that I read the following little jingle patterned after a great poem: “Lives of great men all remind us That we will if we are wise.

f

Leave all modesty behind us, And get out and advertise.” I have emphasized the business side of Christianity in this paper. Do not think

I want

that I am losing sight of the spiritual

to look the world in the face as other business men do and ask no favors. If

for I am not. The church is the only institution that claims through its founder to give salvation to mankind, but is it not

I am unable to get a living wage in the ministry, then in justice to my family, and my own personal honor and respect, I would be compelled to take up other

employment.

Pay for what you get in

advertising and ask no favors, and the

business world will think more of you, and the preacher and the church will have more self-respect.

'

Let me say in conclusion, that there is but one way to determine the value of church advertising, if there is any value

unreasonable to suppose that modern methods should not be employed to bring the knowledge of its founder to the world? Jesus used the same method in his ministry- His message was clothed

in the language of His day. The para bles so beautifully used by Him are evi dence of His ability to use modern meth ods of His day in the presentation of His message. Church publicity is dig niﬁed, it is businesslike and it is success

to it, and that is to ascertain whether ful and should be used more than it is.

it builds up the church in a constructive way. If it does, then it is certainly a legitimate method to be employed. If it does not, we must cast it aside, for every means employed in Christian work should

Equipment recentl.v added by the Port Umpqua Courier at Reedsport gives that

be to that end- I have no hesitancy in saying that it does build up the church in a most wonderful way. I could tell of my own experience in this city a1-xi other cities that would substantiate this contention, and added to that is the test imony of ministers all over this nation.

publication a plant that compares fav orably with those of most eight-page weeklies in the state. The Courier now has an Intertype, a new self-feeding press, an antocaster service. and is is sued by a staff of three persons. George J. Ditgen is now sole proprietor, having taken over the interest of C. F. Fair

In the literature sent out by the Asso ciated Advertising Clubs of the World

chiles.

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