Page:Oregon Exchanges volume 5.pdf/239

OREGON EXCHANGES

Among the features of the program which are now ready for announcement are the following. Others are in process of arrangement by correspondence.

E. F. Nelson, Portland Correspondent of the Associated Press. “Meeting Emergencies.” The inside story of what some Oregon newspapermen have done at Astoria and other places when conditions were most forbidding.

Ben R. Litfin and Fred H. McNeil of The Dalles Chronicle. “The City Trained Newspaperman in the Country Field,”—how the rural field seems to men who have tried both, and what the country man and city man can learn from each other.

Robert W. Ruhl of Medford Mail-Tribune. “Newspaper Courage,”—a study of what various newspapers in Oregon did (and what happened to them—or didn’t) when popular opinion got feverish over politics and religion.

Rev. E. V. Stivers, of the First Christian Church of Eugene. “Paid Ads, Page Size, and what They Did to My Church.” The story of one of the biggest churches in the state outside of Portland, and how it got that way.

E. B. Aldrich, of the Pendleton East Oregonian. “The Correct Line Between Acceptable Contributed Matter and ‘Publicity’ That Should be Excluded.” Mr. Aldrich has had this subject on his mind for several years and has devoted much earnest thought to a search for the correct principle to apply.

George T. Pearce, of the Central Oregon Press, Glen Loomis of the Lebanon Criterion, A. E. Frost of the Benton County Courier. “The Twice-a-Week Paper,” a Round Table Discussion by editors who have tried both this and the weekly. This discussion was started last year by H. L. St. Clair of the Gresham Outlook; since that time several papers have changed over.

Frank Jenkins, Editor of the Eugene Register. “Why We Call Physicians ‘Mister’ instead of ‘Doctor,’ and How This Has Worked Out as a Newspaper Policy.” It’s a short story, says Mr, Jenkins, but an amusing and suggestive one, and one likely to interest other editors.

Robert W. Sawyer, Bend Bulletin; J. S. Dellinger,

Chessman,

Astorian;

Merle

Budget;

Elbert

into New Quarters.” Are you planning to have a new shop some day? This is the problem of laying out the plans discussed by men who have made it a main study in recent months. Some notable results have been obtained. George N. Angell, of the Oregon Farmer. “The Weekly Papers of the Northwest

and the Farmer Reader.” Mr. Angeli has been studying this subject for a

long time and has arrived at some definite conclusions.

Astoria

Bede, Cottage Grove Sentinel. “Printing Office Changes; Effect on Efficiency of Innovations Made in Moving

Astoria

He is prepared to

make his points specific by mentioning numerous papers by name.

Robert C. Hall, of the University Press. “System in the Small Shop; How to be

Systematic, and How to Keep the System Simple and Economical of Time." A general discussion led by various weekly editors.

Ernest R. Gilstrap, of the Eugene Register. “Handling the Advertising Field." Mr. Gilstrap has the reputation of get ting as large results from his advertising work, considering the size of his field, as any man in the state. He has never before revealed his interesting

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