Page:Oregon Exchanges volume 5.pdf/106

OREGON EXCHANGES

Vol. 5

[''Mr. Gage, who is himself a successful trade publisher, here analyzes the situation in Oregon from the point of view of his publications. The field and the opportunity for these papers is most interestingly treated. The subject of class and trade journalism, covering the vast number of specialties connected with industry, commerce, agriculture and all the varied interests of the work-a-day world, forms an important branch of the work of the School of Journalism at the University of Oregon, and will be one of the features of the annual Oregon Newspaper Conference next January.'']

OW many in the partial list of Oregon publications given at the bottom of this page are familiar to you? They are class, trade and group publications issued regularly in this state. Many of them are farm publications. It is with these that this article has largely to do.

There is always in the United States a wide horizon for those trained in newspaper experience. The business of making magazines or newspapers offers so varied a range of selection that the individual is sometimes puzzled which way to look. In whatever direction, there is opportunity, often close at hand. Usually newspaper preparation qualifies for magazine work, or for class and trade publication enterprises. It is not a long step from one to the other.

Oregon has good representation in newspapers, class and trade publications,