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Meeting of the Conference. Robert W. Sawyer,

Program: General Topic: Advertising.

Why I Solicit Advertising Outside My Town. Paul Aurora Observer.

Issuing Twice a Week—Its Effect Upon the Business of a Newspaper. H. L. St. Clair, Gresham Outlook.

Some Developments in Advertising in the last Year. G. Lansing Hurd, Manager of the Corvallis Gazette-Times.

Essentials of Successful Advertising Work. Ernest Gilstrap, Advertising Manager of the Eugene Register.

Securing Foreign Advertising. W. R. Smith, publisher Myrtle Point American and Powers Patriot.

What the Advertising Agencies Tell Us About the Oregon Papers From Their Point of View; Letters From the Big Advertisers. W. F. G. Thacher, Professor of Advertising, University of Oregon.

General Discussion: Led by Hal E. Hoss, Oregon City Enterprise.

Reception to wives of visiting Newspaper Men. Mrs. P. L. Camp bell, Dean Elizabeth Fox, Mrs. Eric W. Allen and ladies of the University.

Banquet under auspices of Eugene Chamber of Commerce and Undergraduate students in School of Journalism directed by Sigma Delta Chi.

President P. L. Campbell, toastmaster.

Address of Weleome. L. L. Ray, president of the Chamber of Commerce.

Music by Glee Club.

Advertising in 1922. James Wright Brown, editor of the Editor and Publisher, New York City.

Some Big Neglected Opportunities in Journalism as a Small-town Editor Sees Them. George P. Cheney, publisher of the Enterprise Record-Chieftain.

Newspaper Ideals. B. Frank Irvine, editor Oregon Journal, Portland.

Present Newspaper Tendencies. Edgar B. Piper, editor, Portland Oregonian.

Three-minute addresses in answer to roll call.

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