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December, 1917 incidents that stamp themselves in the mind of the reporter soldier and broaden him in his vision. The man who has the ability can recall these incidents after the war, to his financial advantage.

“When I left the Chicago Evening American in July and enlisted, all of the red-blooded newspaper men in the ‘Windy City’ were joining the colors. The newspaper game has long had the reputation of having men who had nerve and I think the names of the many men in the profession that are now on the various muster rolls, amply justify that reputation.

“Just now the sword is mightier than the pen.”

In writing of his experience in the navy, George Colton, a former student in the school of journalism, writes:

“It is a far jump from journalism to active service in the United States navy. But the transition was accomplished when I was called to the colors on Friday, the thirteenth of April, and I was given an assignment that will take to the end of the war to cover.

“To be satisfied with Mars’ demands on one is a fortunate thing in going to war. Often this does not happen, but in my case I have the opportunity of combining duty with valuable technical training and considerable pleasure.

“My ship has visited many foreign countries, and in the last nine months I have cruised approximately 20,000 miles on the Pacific ocean and the South seas. To visit Latin America before the war would have been a rare pleasure, but due to the war I am doing my ‘bit’ as a machinist ’s mate and yet seeing many foreign countries, and how their inhabitants look and live.

“Many strange things happen in the South seas, where the blood runs warm, and men can be won to any cause by the glint of gold. Germany knows the power of her gold and intrigues, and is desperately trying to retain control of the countries that have not declared war against her. But she is gradually losing her hold, and recent indications that I have seen and heard point to a united South America behind the allied cause.”

The Advertising Association of America, composed of all creditable advertising agencies, is one of the best organizations in the country. It is organized for self protection. They have a system whereby they know more about your rates than you do. They found it absolutely necessary to know the LOWEST rate at which business could be placed in your newspaper. As long as one agent had one rate and others another the one having the highest was badly handicapped in securing business because the other agent could run a given schedule in the same bunch of papers at a less rate, and, of course, he got the business. The members of this association exchange a list giving the lowest rate obtainable by any agent