Page:Oregon Exchanges.pdf/60

November, 1917 When Company L, of the Third Oregon Infantry, stationed at Dallas, went into federal service, Uncle Sam had on his roll three more “perfectly good" newspapermen. The trio are Seth Bailey, Lawrence Dinneen, and Harry Kuck. Dinneen and Kuck are graduates of the school of journalism of the University of Oregon. When called in by the state to get ready for federal service, Kuck was the only one of the three living in Dallas. He was employed on the Observer. Dinneen, who had succeeded Bailey on the Observer, and had been in turn succeeded by Kuck, was in La Grande, working on the Observer there, and Bailey was publishing a weekly at Crockett, Cal.

One of the things that goes to make unsuccessful advertising is the idea that many people have that advertising sells goods. Advertising is simply business news and informs the public what can be done; the success of the sale depends on the salesman. Advertising is a success when it causes the reading public to take interest and inquire, but successful business depends on making buyers of the interested inquirers. Successful advertising without successful business has caused many firms to go out of business. One is no good without the other.—Brownsville Times.

The Benton County Courier runs a little squib that makes good reading:- "The Harrisburg Bulletin springs this very unkind one on Editor Bede of the Cottage Grove Sentinel. Bede advertised a second-hand office typewriter, in good condition, for sale cheap. A prospective buyer tried it out and returned it stating that the capital ‘I’ was so badly battered it wouldn’t print."

W. E. Bates, prior to four years ago market reporter for the Evening Telegram, and known as one of the cleanest copy writers in the city, has joined the copy desk staff of the Oregonian. Mr. Bates has been ranching for the last four years. C. S. Dunning, formerly with the Associated Press at Spokane has also joined the copy desk staff.

Eight employees of the Oregon City Enterprise have gone into the service since the begining of the war. Cecil Koffman, cashier, is a second lieutenant at Fort Still, Okla.; Arthur Caylor, news editor, went to the training camp at the Presidio: Ross Scott is in the aviation corps at San Antonio, Texas; Ted Miller is in France in an engineer corps; Arthur MacDonald is in the Canadian army; and Randall O’Neill, Mitchell Story and Jack Lewis are in the navy. Lloyd O. Harding, once a member of the reportorial staff and a University of Oregon graduate, is a lieutenant in the quartermaster corps at American Lake.

Editor W. C. Black and his foreman, Geo. O’Donald, were down from Oakland Saturday, Mr. Black making arrangements to ship his household goods to Oakland, and Mr. O’Donald remained here this week in order to pull and thresh his seven-acre crop of beans on his little farm east of Harrisburg. They are pleased with Oakland.—Harrisburg bulletin.

T. R. as a phrase maker could always skin ’em alive, but here’s what he did to the foe in his Kansas City speech, according to somebody in Dave Foulke’s department under the tall Oregonian tower:

“We are here to stand against the drshshrdluetaoincmfwypvbgkqji Hun.”

Echo Zahl, a Portland girl and former student of the Oregon school of journalism, has been transferred by the Scripts people from the Seattle Star, where she has been doing feature work since last June, to the Portland News. Miss Zahl will look over “old Portland” again and write for the News stories about the things that interest and impress her.

Does any one know of a competent editorial and news writer who is unemployed and ready to step into a position on the Morning Astorian?

The Independence Enterprise has installed a new linotype in place of their old Junior.