Page:On the economy of machinery and manufactures - Babbage - 1846.djvu/244

210 to observe, that the tax on advertisements is an impolitic tax when contrasted with that upon paper, and on other materials employed. The object of all advertisements is, by making known articles for sale, to procure for them a better price, if the sale is to be by auction; or a larger extent of sale if by retail dealers. Now the more any article is known, the more quickly it is discovered whether it contributes to the comfort or advantage of the public; and the more quickly its consumption is assured if it be found valuable. It would appear, then, that every tax on communicating information respecting articles which are the subjects of taxation in another shape, is one which must reduce the amount that would have been raised, had no impediment been placed in the way of making known to the public their qualities and their price.