Page:Note-by-Chair-and-selected-documents-ordered-from-Six4Three.pdf/9

 '''3. Reciprocity'''

Email from Mike Vernal FB, 30 October 2012

Mike Vernal

‘On Data Reciprocity–in practice I think this will be one of those rights that we reserve.. We’ll publish a spec for an API that you have to implement to integrate with us, we’ll have POPS review, but we’ll pay closest attention to strategic partners where we want to make sure the value exchange is reciprocal.’

Greg Schechter

‘Seems like Data Reciprocity is going to require a new level of subjective evaluation of apps that our platform ops folks will need to step up to–evaluating whether the reciprocity UI/action importers are sufficiently reciprocal.’

Mike Vernal

‘As many of you know, we’ve been having a series of conversations w/Mark for months about the Platform Business Model…

‘We are going to require that all platform partners agree to data reciprocity. If you access a certain type of data (e.g. music listens), you must allow the user to publish back that same kind of data. Users must be able to easily turn this on both within your own app as well as from Facebook (via action importers)

MZ email 19 November 2012

‘After thinking about platform business for a long time, I wanted to send out a note explaining where I’m leaning on this. This isn’t final and we’ll have a chance to discuss this in person before we decide this for sure, but since this is complex, I wanted to write out my thoughts. This is long, but hopefully helpful.

‘The quick summary is that I think we should go with full reciprocity and access to app friends for no charge. Full reciprocity means that apps are required to give any user who connects to FB a prominent option to share all of their social content within that service back (ie all content that is visible to more than a few people, but excluding 1:1 or small