Page:Note-by-Chair-and-selected-documents-ordered-from-Six4Three.pdf/19

 valuable my believe is that these things are valuable, but not at all infinitely valuable (actually, to the contrary, they are quite measurably valuable). We aren't the only ones that can help people signup/ramp up faster/ remain more engaged, we exist in an ever more competitive marketplace for these services. Also, the reality is that the value of a marginal customer / a customer that would 'bounce' without us is measurable and usually relatively low for all companies except for networks which are looking for initial traction.. Which begs exactly the question of long-term lockirn Think of this from our perspective. If we had had some magic 'engagement' product we could have bought early on as a company it would have been worth a ton to us in the short term/we would have paid a lot for it for the first few million users (just as we are willing to pay a lot to get early users in new markets via search ads, etc.) once the flywheel is going, it is worth something to us... but honestly not very much, both because we would inevitably develop our own cheaper routes with time and money if the cost was anything but completely nominal OR because we would get to the point that the marginal user isn't economically worth that much to us (the situation we currently face) >Regarding your notes on #2 >- Reading your responses, I do think you are right, I am being stark. I >worry about mobile messaging apps, etc. and I probably need to temper >that in my own thinkingS the irony is I would be more comfortable with >competition if I thought we knew better how to leverage our scale asset >(and if scale weren't' becoming cheaper and cheaper to achieve every day) >- What I think is that we should effectively not be helping our >competitors more/much more than how they could get help from elsewhere >in the market. They can acquire users in ways other than usš so >obviously we shouldn't be failing to take their money when they will just give it to someone else and get the same outcome. I do, however, again >think that we want as much control here as we can get. >>>I agree we shouldn't help our competitors whenever possible. I think >>the right solution here is to just be a lot stricter about enforcing >our policies and identifying companies as competitors SWL:::: AMEN >Regarding your notes on #3 CONFIDENTIAL FB-01389023