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 style. However effective elaborate sentence construction, learned diction, and carefully wrought figures of speech may be in other kinds of writing, they ordinarily have no place in the news story. This does not mean that literary devices must be abandoned in newspaper writing or that newspaper style is bald and unattractive. News stories demand all the literary ability that the reporter possesses, for besides presenting the news clearly they must be interesting and attractive. Effectiveness in a simple style lies in that choice and arrangement of words which enables the reader to get the meaning with the least effort and the greatest interest.

Conciseness. Conciseness is the second essential of the style of the news story. This, again, does not mean that only the bare skeleton of news is required, for good news stories are clothed with flesh and blood to make them real and to give them human interest. Conciseness demands that not a single needless word shall be used, that every detail shall be necessary for the effectiveness of presentation, and that the length of the story shall be exactly proportionate to its interest and to its news value. If the reporter tests the value of each detail and can give a good reason for using it, he will not go far wrong as to the length of his story. If he can give an equally good reason for every word that he uses, his style is likely to have the desired conciseness.

Originality. Originality of expression in newspaper work is the quality that distinguishes the good writer from the fair and the mediocre ones. Constant rapid writing on similar subjects leads to the use of the same words and phrases over and over again. Trite, hackneyed expressions can be used with less effort and greater rapidity than is required to find new and fresh