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 to find. By stopping in his pursuit before he has all there is to get, he may miss the biggest "feature" of the story. Every neglected clue may mean a "scoop" by a rival. To return empty-handed is to admit defeat. News hunting is often discouraging business, but the reporter must always keep up his determination by a firm belief that what is eluding him may be a big story, probably the biggest story of his career.

Accuracy. Accuracy must extend to every detail of reporting. As the reporter is seldom on the spot when an unexpected event happens, he must rely upon the accounts of it given by eye witnesses. These accounts often differ materially because of the common inaccuracy of observation and judgment. The reporter must weigh the testimony of each witness, much as a jury-*man does in a trial, and must decide which version is the most probable one. When time permits, he can verify doubtful details by questioning other witnesses on the particular parts in which the versions differ. He should always make every reasonable effort to get all particulars as accurately as possible.

Great care should invariably be taken to have names and addresses correct. The reporter will do well to ask his informants to spell unfamiliar names for him. City, telephone, and society directories, the various kinds of "Who's Who" volumes, and similar lists, are convenient sources for getting names, initials, and addresses. Even the necessity for speed in newspaper work is not a valid excuse for carelessness and inaccuracy in news gathering. The minutes required to verify names, addresses, and other details, are always well spent. Rumors and unconfirmed statements generally should be carefully investigated before they are given much credence, especially when they reflect upon the reputation of persons, organizations, or business enter