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 food concerns not only the dealers but housewives and other purchasers of such commodities. Announcement of the proposed construction of a new trolley line appeals to readers whose transportation facilities or property are affected. Income tax legislation, parcel post, adjustments of railroad rates, state or federal supreme court decisions, the tariff, and other political and economic problems, usually interest the average reader in proportion as he thinks that they will affect him and his business. For most women readers home-making and fashions are of vital concern. Besides matters pertaining to the cost of living, which affect men and women alike, pure food laws and their enforcement, schools, the health and welfare of children, the servant problem, the milk and the water supplies, as well as the latest styles of dress,—all come very close to the everyday lives of women, who constitute no small part of the number of newspaper readers. Incidental concerns of both men and women readers, such as organizations to which they belong, general movements with which they are connected, or the social life of which they are a part, give interest for them to news concerning these activities. News values, therefore, are measured by the extent to which news affects directly the lives of readers; the greater the effect and the larger the number of readers affected, the better the news.

Combination of Interests. If one event possesses several of these different kinds of interest it is very good news, because of the greater number of readers to whom it appeals and because of the stronger appeal that it makes. Thus, for example, the "Titanic" disaster was extremely unusual in that the largest ocean liner on its first trip was sunk by an iceberg while proceeding at a high rate of speed on a clear night. Greater still was its interest because of the very large number of human lives