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 *ner grocer's daughter attracts only a small number who know the families. The daily life of the great affords daily pleasure to the humble.

Places that readers have often heard of, but in many cases have never seen, such as New York, Paris, Washington, Coney Island, Niagara Falls, possess an attraction that makes news from them the more interesting even though it may consist of no more than gossip and trivial happenings. Well-known places as the setting for events give added importance, therefore, to the news value of these events. Institutions, such as universities of national reputation, the Library of Congress, the Rockefeller Institute, the Young Men's Christian Association, the Salvation Army, because they are generally known, likewise attract attention to news involving them. Familiar names of great ocean steamships, of large commercial companies, and of important railroad systems, increase the news value of stories in which they appear. Size and prominence, then, of places and things, like importance and prominence of persons, determine news values.

Home and Business Interests. The most vital concerns of both men and women, however, are their business and their home, their prosperity and their happiness. Whatever in the daily round of events affects these interests most directly will get their closest attention. Upon this principle depends the news value of many newspaper stories. Stock brokers and investors read the stock market reports; buyers and farmers, the produce and live stock quotations; owners and agents of real estate, the records of transfers and mortgages; business men generally, commercial and industrial news, because of the relation of such news to their own business affairs. A marked rise or fall in the price of butter, eggs, meat, or other staple articles of