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 group of activities that must be considered in measuring the value of news. Besides the contest element in sports that interests the spectator, there is the attraction of athletics for the players. Golf, tennis, automobiling, and similar activities furnish news that is read by those who engage in these diversions. Accounts of the theatre, of concerts, and of all forms of amusements are read by the thousands who patronize these entertainments. Pastimes and hobbies, such as amateur photography, book-collecting, fishing and hunting, canoeing and sailing, whist and chess, have enough devotees to give value to news of such avocations. Here again the number of readers to whom such news appeals determines the space and the prominence that it is worth.

Degree of Readers' Interest. Persons, places, or things that go to make up news excite a degree of interest proportional to (1) the reader's familiarity with them, (2) their own importance and prominence, (3) the closeness of their relation to the reader's personal affairs.

Local Interest. Local events interest readers because they know the places and often the persons concerned. Local news, accordingly, takes precedence over news from elsewhere of equal or greater importance as measured by the general standards of news value. Interest in most news stories may be said to vary inversely in proportion to the distance between the place of the event described and the place where the paper is published. Just as the splash is greatest where a stone strikes the water, the ripples growing less and less marked as the force of the shock spreads out over the pond, so the impression made by an occurrence grows less and less the farther one goes from the scene of action. We read more eagerly the account of a small fire in a building that we pass every day than the dispatch telling of a fire that wiped out a whole town two