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1. Remember that whatever you write is read by thousands.

2. Don't forget that your story or headline helps to influence public opinion.

3. Realize that every mistake you make hurts someone.

4. Don't embroider facts with fancy; "truth is stranger than fiction."

5. Don't try to make cleverness a substitute for truth.

6. Remember that faking is lying.

7. Refer all requests to "keep it out of the paper" to those higher in authority.

8. Stand firmly for what your conscience tells you is right.

9. Sacrifice your position, if need be, rather than your principles.

10. See the bright side of life; don't be pessimistic or cynical.

11. Seek to know the truth and endeavor to make the truth prevail.