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 to the discovery of news that may escape the notice of less acute observers. The reporter must find for himself those aspects of the day's events which are of the greatest interest to the greatest number.

Timeliness in News. Freshness, timeliness, newness is one vital qualification for all news. "Yesterday" has almost ceased to exist for the newspaper man. Even "to-day" has become "this morning," "this noon," "this afternoon." "Up to date" has given way to "up to the minute." Improved mechanical equipment, which makes possible lightning speed in turning news stories into a complete newspaper in less than half an hour, has made possible a degree of freshness in the news that would seem marvelous were it not a daily, in fact, almost an hourly phenomenon. Competition among newspapers, and the publication of frequent editions, increase the necessity for the latest news. The reporter must catch this spirit of getting the news while it is news, and of getting it into print before it loses its freshness.

What Interests Readers. How general will be the interest in any activity, idea, or event is determined by what the average person likes to hear, read, or see. Whatever gives him pleasure or satisfaction, interests him. Consideration of the fundamental bases of news values, therefore, involves a determination of the general classes of things that give pleasure and satisfaction to the average individual.

The Extraordinary. The unusual, the extraordinary, the curious, wherever found, attracts attention and is interesting because it is a departure from the normal order of life. Humdrum routine whets the appetite for every break in the monotony of regularity. So long as the daily life of the average man conforms to the generally accepted business and social standards