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7. Break over into the inside pages front-page stories of more than a column in length.

8. Alternate large and small heads at the top of the columns for contrast.

9. Remember that the upper right hand quarter of the first page is the most conspicuous.

10. Group on separate pages market, society, sporting, state, foreign, and other distinct kinds of news.

11. See that all guide lines are taken out when the type is assembled in the form.

12. Don't use any matter before it is "released."

13. Have some good two or three line "fillers" on hand.

14. Don't "hold over" or "kill" really live news matter.

15. Remember that the number of street sales depends considerably upon the "make-up" of the front page.