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 a newspaper reporter or editor is satisfied to pick a few striking statements out of their context, and present them in a new combination, the result too often is that neither the spirit nor the substance of the original is accurately given; in fact, not infrequently the speakers' ideas are completely, though often unintentionally, misrepresented.

"Playing Up" Misleading Statements. This distortion is often brought about by taking a striking sentence out of its context, in which it may be modified or explained, and by "playing it up" as a feature of the lead in a way that gives an entirely false or very misleading impression of the speaker and his utterance. The accuracy of the quotation under such circumstances does not justify the inaccuracy of the effect produced. Nor does the supposed news value of a striking but misleading quotation at the beginning of the lead justify the misrepresentation involved. Unless when taken from its context a quotation, direct or indirect, gives accurately not only the expression but the point of view and spirit of the original, it should not be used. Generally, by means of some connective or explanatory matter, such a quotation can be made to represent the original accurately. Great care should be taken not to give a wrong impression in the lead.

How to Begin the Lead. In news stories of speeches, lectures, and sermons, or of reports and similar documents, eight different forms for the beginning of the lead may be suggested: (1) a direct quotation of one sentence; (2) a direct quotation of one paragraph; (3) an indirect quotation of one statement; (4) an indirect quotation of several statements; (5) the keynote; (6) the title quoted; (7) the name of the speaker; and (8) the conditions under which the utterance was made. The reporter should choose the form