Page:National Waterways A Magazine of Transportation, Volume 1.pdf/11

 == THE VALUE OF AN INTRODUCTION ==

"Mr. Smith. this is Mr. Jones. who has my full conﬁdence. He desires to talk a moment with you on a Worthy proposition that I think will interest you."

Now-

The man speaking is—say Mr. Johnson. You know Mr. Johnson. He was. perhaps. with you at school—at any rate. you and he have been long associated and together haveworked out some big problems. You value his judg- ment. You know he is sincere. but. best of all. you know he is honest and wishes you well.

Would you listen to Mr. Jones? Wouldn't you be interested by what he had to say? You would. I wouldn‘t you!

Well—

' Readers of NATIONAL WATER- wns have long been associated with its publishers. They have. as members of the National Rivers and Harbors Congress. together

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with the millions now being spent by the Govemment on waterway improvement. They expect to believe and have a right to believe that the recommendation given to any proposition through the pages of this magazine is correct and that the copy is clean.

We shall be pleased to present you-

If you have that kind of a proposition: if you write that kind of copy; our pages are cordially open to you and our introdimtion to our readers will carry an actual guarantee of you as an advertiser. Our readers. too, will appreciate your support. for this publication is decidedly its readers' magazine and is not a commercial one: there are no stockholders and no dividends are expected to accrue. Every dollar that is received goes right back into the magazine to improve its quality. to extend its circu- lation and to help the cause it represents.

When you advertise with us you secure a positive recommendation to thousands of the more substantial and prominent people in this country. At the same time you are addressing an audience that appreciates fully your support. Where else can you find this ideal combination of quantity. quality and attention?

NATIONAL WATERWAYS.