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 toothpaste copy. For your amusement, I have thought up this slogan:

Which is probably too startling. But anyhow, when we have decided, I wish our copy to be Cumulative, Concise, and Continuous. Then, ho for the Ginger Cubes!

Yours, NICHOLAS RIBSTONE, President The Ginger Cubes Corporation. N.R./D.B.

Dear Russell: I am glad to hear from Dr. Nichevo that you are doing well. He reports that in your delirium you had visions of nothing but full page insertions, so I realize that you must have been a very sick man. I am glad you are coming out of it. The Doctor says that a little quiet meditation on business problems will help to bring you back to "normalcy."

So you might think this over. I have just been telling the boys at our conference this morning that I want our advertising matter for the Ginger Cubes to be distinguished. I've been much impressed, for 7