Page:Morley--The story of ginger cubes.djvu/24



A great deal of talk has been roused in lozenge circles by the formation of the Ginger Cubes Corporation, to manufacture and distribute a new product called the Ginger Cubes. Mr. Nicholas Ribstone, the head of the enterprise, while reticent as to details, admits that he hopes to spring a surprise on the world of bronchial tablets and breath-perfumers. We understand that the Ginger Cubes, while more in the general nature of a confection than a medical preparation, are based on a careful pharmacal formula, and will go before the public on an appeal at least partly therapeutic.

But what interests us is, that Mr. Ribstone's venture again brings up the necessity of standardizing the shape of the medicated sweet, if lozenge men are ever to get back to genuine prosperity. At present the lozenge and jujube world is in a state of wild disorder and lack of intelligent co-operation. Post-war deflation has not been followed by anything constructive. Lozenge men are cutting one another's throats instead of healing the public's. Mr. Ribstone, unconsciously, has put his finger on a vital spot in the lozenge industry. 22