Page:Morley--The story of ginger cubes.djvu/23

 are four steps in this process. The commodity must be


 * (1) Institutionalized
 * (2) Publicized
 * (3) Distributionized
 * (4) Internationalized}}
 * }
 * (4) Internationalized}}
 * }
 * }

To bring this about, your representative personnel must be

It is on such matters as these that Consumer Preference and Dealer Convictionability are based.
 * (a) Humanized ||
 * (b) Stabilized || =SALESMANIZED
 * (c) Energized ||
 * }
 * (c) Energized ||
 * }

I should like very much to have our Mr. Harvey K. Tidahohn discuss this matter with you. I know that your reaction will be enthusiastic. Yours faithfully, GEO. W. GRAY, Technical Director, Gray Matter Advertising Service.

Dear Mr. Gray: I am just leaving town for a few days rest. All decisions have been postponized until my advertising manager returns. He is now hospitalized. I will confer with you as soon as I am reurbanized.

NICHOLAS RIBSTONE. N.R./D.B.

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