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 Advertising Agency wag to handle the account. Mr. O'Keefe said that Mr. Gray was an old friend of his, but going to Gray's office to inquire he found the reception room so choked with solicitors from the newspapers that he did not wait.

Mr. Oldham asked if this man Ribstone had had previous experience in the drug specialty line which would warrant their believing he could make a go of the so-called Ginger Cubes.

Mr. Gartenbaum said that Ribstone had had no experience in that field, so far as he knew, but that he was a very clever merchandiser and had done big things with the Ribstone Memory Course several years ago.

Professor Devonshire of the laboratory department was called upon to ask if he had any idea what the formula of the Ginger Cubes might be, and whether it could be easily duplicated or improved. Professor Devonshire said that, speaking as a chemist, ginger had many possibilities as a popular drug—staple, that its principal constituents are starch, volatile oil, and resin; that it has carminative and purgative values, especially for dyspepsia and flatulence, and is helpful for seasickness, headache, and toothache. He said that as soon as the Cubes themselves were on the market he could analyze them and suggest a variation in the formula.

Mr. O'Keefe said that he had tried to get hold of some of the Cubes, but that they were being carefully kept under cover. He believed that Ribstone's plans were still in the air until his advertising man, Russell, was out of hospital. 15