Page:Man's Country (1923).pdf/116

 "I concede you'll do that, George," admitted Mr. Morris. "I concede you'll do that if you start." Inevitably he was yielding to the enthusiasm of the younger man and to his colossal faith in his ability to do what he had planned.

"All right, then. We're agreed on our advertising campaign," said George, and pressed on eagerly, "now the first thing for you to do Mr. Morris, is to go ahead and make an external drawing of an automobile that is a lot better looking than any one else has ever produced for anything like the money. Just make the picture. Then give it to me. I'll sell the picture while you go to work to build a car that justifies the picture."

Milton Morris called in a commercial artist to help him; and a few days later George walked in upon the head of a prominent firm of advertising agents.

"I don't know a darned thing about writing advertisements, but I believe in 'em," he prefaced. "And I know how to sell goods. Now here's the car I'm going to build, and we've made an advertising appropriation of fifty thousand dollars. You take that picture and you create a demand that will absorb one thousand cars like that between March 1st and September 30th, and our advertising account is yours. Send a man out to the factory and Mr. Morris will give him the mechanical points; then send him