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36 As he read and signed it, in his correct flowing business-college hand, Babbitt reflected, "Now that's a good, strong letter, and clear's a bell. Now what the— I never told McGoun to make a third paragraph there! Wish she'd quit trying to improve on my dictation! But what I can't understand is: why can't Stan Graff or Chet Laylock write a letter like that? With punch! With a kick!"

The most important thing he dictated that morning was the fortnightly form-letter, to be mimeographed and sent out to a thousand "prospects." It was diligently imitative of the best literary models of the day; of heart-to-heart-talk advertisements, "sales-pulling" letters, discourses on the "development of Will-power," and hand-shaking house-organs, as richly poured forth by the new school of Poets of Business. He had painfully written out a first draft, and he intoned it now like a poet delicate and distrait:

I just want to know can I do you a whaleuva favor? Honest! No kidding! I know you're interested in getting a house, not merely a place where you hang up the old bonnet but a love-nest for the wife and kiddies—and maybe for the flivver out beyant (be sure and spell that b-e-y-a-n-t, Miss McGoun) the spud garden. Say, did you ever stop to think that we're here to save you trouble? That's how we make a living—folks don't pay us for our lovely beauty! Now take a look:

Sit right down at the handsome carved mahogany escritoire and shoot us in a line telling us just what you want, and if we can find it we'll come hopping down your lane with the good tidings, and if we can't, we won't bother you. To save your time, just fill out the blank enclosed. On request will also send blank regarding store properties in Floral Heights, Silver Grove, Linton, Bellevue, and all East Side residential districts.

P.S.—Just a hint of some plums we can pick for you—some genuine bargains that came in to-day: