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Rh I'm doing a series of ads for the Zeeco Car and I want to make each of 'em a real little gem—reg'lar stylistic stuff. I'm all for this theory that perfection is the stunt, or nothing at all, and these are as tough things as I ever tackled. You might think it'd be harder to do my poems—all these Heart Topics: home and fireside and happiness—but they're cinches. You can't go wrong on 'em; you know what sentiments any decent go-ahead fellow must have if he plays the game, and you stick right to 'em. But the poetry of industrialism, now there's a literary line where you got to open up new territory. Do you know the fellow who's really the American genius? The fellow who you don't know his name and I don't either, but his work ought to be preserved so's future generations can judge our American thought and originality to-day? Why, the fellow that writes the Prince Albert Tobacco ads! Just listen to this:

"Now that," caroled the motor agent, Eddie Swanson, "that's what I call he-literature! That Prince Albert fellow—though,