Page:Hong Kong Basic Law consultation report vol. 1.djvu/19

 Caritas for half a month to be displayed at its five community and youth centres.

8. Publicity through the mass media

8.1 To facilitate consultation on the Basic Law (Draft), from February onwards the CCBL continued to appoint People and Grey Advertising Ltd. as its media consultant for this round of consultations, to be responsible for drawing up a publicity programme for promoting the Basic Law.

8.2 The objectives of the advertising programme in this round of consultations were to build up a good image for the Basic Law (Draft), encourage the public to read the text of the Basic Law (Draft), and emphasize that the consultation on the Basic Law would soon be over, urging the public to put forward their views in this final round of consultations.

8.3 Under the initial work plan for this consultation period, the publicity campaign through the mass media was launched in three stages:

8.4 In this round of consultations, with the assistance of the government and the coorperationcooperation [sic] of the four broadcasting stations, Basic Law-related messages such as those on Basic Law-related activities and the call on the public to take this last chance to voice their opinions were broadcast at A.P.I. time. Other media also provided advertising spaces either on preferential terms or free of charge. In addition, seven CCBL members also helped in the publicity drive by appearing in television promos.

8.5 Media tactics

8.5.1 Publicity through the mass media took the forms of advertisement on television, radio and in the newspapers, and posters at MTR stations.

8.5.2 On television, the CCBL first of all released a 10-second and a 15-second reminder advertisements from 27 February onwards, officially announcing the distribution of copies of the Basic Law (Draft). From mid-March onwards, a 30-second thematic advertisement with "painting" as the theme was officially released. In April, advertisements in which the amendments to the Draft Basic Law for Solicitation of Opinions were introduced by CCBL members were released. In