Page:History of Oregon Newspapers.pdf/387

378 character and wish the assistance of the Review, they will have to be dissapointed [sic]. We shall participate in no factional fights. Harmony and union of purpose and effort are needed to bring Rainier to the front, and for this object the Review proposes to work. A strong pull, and a pull altogether [sic] will bring success and prosperity to us all.

The paper was equipped with a grand and glorious conglomeration of type faces— old styles, moderns, gothics, with which the printer managed to do a surprisingly neat job. Nine columns of local advertising was carried. Every bit of it reflected the general label character of the advertising of the 90's.

Smith, the cash grocer, uses up six inches double column to urge the reader to "watch this space" and see what he would fill it with the next week.

The only ad of a different type was one by Dean Blanchard, proprietor of the townsite, who, under the heading "Romulus Built Rome," pointed the contrast between his building a wall around it and the Rainier policy of inviting people in to help build up the town.

The description of Rainier which occupied the three non-ad vertising columns on the first page indicated what was back of the town, which, incorporated in 1887, had obtained its new charter six years later. The town had eight lumber and shingle mills in or near it.

Mr. Imus was one of the state's bright columnists of the period. He had a little column headed "Light and Trashy," some samples of which are here given:

"A Tacoma gentleman who had fought many a wordy battle over the name of Mt. "Rainier-Tacoma" got mad and wanted to lick the stuffin' out of us because we would not drop the name "Rainier" in christening this paper.

The Ole Man Imus was down from Kalama the other day and bought a mule for breeding purposes, declaring that he believed there was more money in mules than prunes."

The Review carried its local news, all headless, on page 8 — two and a half columns of it. That is, it is all headless except one item, which might be regarded as advertising. Its presence, incidentally, indicates the relative looseness of the lottery law of the time. Under the heading "Prize Drawing at Smith's" is a list of the lucky numbers that had drawn the hanging lamp, sauce dishes, etc., the previous month, with the names of the winners. "The first prize this month will be an eight-day clock," the notice concludes.

Clatskanie news occupied a column and a half.