Page:History of Oregon Newspapers.pdf/377

368 (six-point), with the land notices set in agate (5½). As in the case of most western newspapers of those days, the first page contained no news, being taken up, instead, with anecdotes, fiction, feature stories under small label heads. Both papers carried advertising of the card variety on the first page.

There was noting distinctive. They were good representatives of the journalism of the time.

In its statement of policy, published in the first issue, the Herald was characteristically confident but at the same time receptive, like most other frontier papers, to all the help it could get from subscribers, in news, circulation, and advertising. Some excerpts may give an idea:

"In short, it is the purpose of the publishers of the Herald to make it in every respect a complete newspaper, the rival of any interior journal published . ..

Each subscriber can easily render us very great assistance and enable us to improve and enlarge. . . by getting us a subscriber occasionally. . . We will regard it as a great favor also if those who are interested in this section of county will send us items of news from every district or precinct in which the Herald is circulated. Mail them to us in any shape. It is sufficient merely to give us the particulars briefly. Subscription, $3 in advance."

The Lake County Examiner did itself a somewhat similar service in the issue of July 29, 1882, just after the facilities for doing "job" (commercial) printing had been installed (no bromidic phrase is omitted):

"The Examiner office is fitted out with an Eight-Medium, latest improved Gordon-Franklin job press, which, with a splendid lot of the newest and best styles of job type and a large stock of all kind of printers' stationery, enables us to do any kind of work in our line ... in a manner to suit the most fastidious, and upon reasonable and satisfactory terms.

Patronize your home institutions. In the meantime, please remember that the subscription price of the Examiner is only $3 per annum, or, if paid in advance, $2.50.

The paper is now an established and permanent institution; is conducted in the interest of the county in which it is published; is the organ of no person, clique, or corporation; will always be found ready and willing to advocate any measure tending to advance the interest of the county at large and express its opinion upon all matters within its province without fear or favor. It has proved itself to be a live local journal, fully up to the mark in that respect."

Lake County's pioneer papers shared the general early Oregon