Page:History of Oregon Newspapers.pdf/176

Rh use today by the paper managed and edited by H. G. Haugsten—the Journal of Commerce (Haugsten uses the word Daily in the title) The paper was now an eight-col. folio, issued weekly, with A. C. A Perkes editor.

Meanwhile D. C. Ireland had started, in 1883, the Commercial Herald, which the Journal absorbed the next year. The Journal was now covering both commercial and shipping news.

Later changes of ownership have been numerous and will not be traced here. The present editor-publisher, H. G. Haugsten, has been connected with the publication for more than 15 years.

A paper that carried little influence but which was used to start another having a much longer and more important career was the Daily Evening Journal, started in 1875. (41). In July of the next year Anthony Noltner purchased the Journal, suspended it, and then moved up to a daily his Democratic Standard, started in January of the same year as a Democratic weekly.

The Standard was advertised as the "largest Democratic paper in the state, only Democratic weekly published in Portland." In 1879 Noltner moved the Standard from the evening to the morning field. In June 1885 the paper, which through most of its career had been prosperous, was sold by Noltner to S. B. Pettengill. The new owner-editor suspended the Standard the next February.

Oregon's first illustrated publication, started in the days before the halftone process had even been invented and when rotogravure was not even a dream, was the West Shore, started in Portland by L. Samuel in August 1875. This was a monthly magazine which the publisher said was "devoted to Literature, Science, Art, and the Resources of the Pacific Northwest." The illustrations were the old wood cuts and zinc etchings, expensive but effective. Samuel charged $1.50 a year, or 20 cents a copy. He was not only an enterprising editor but a good promoter. Establishing agencies for his publication all over the United States and in Europe, he built up within three years a circulation of 8,160, which, he contended (42), was the largest in the Pacific Northwest. Later the circulation was to pass 15,000. No objectionable or doubtful advertising was accepted—which was in advance of the general practice of the times.

Started as a 12-page monthly, 12×19 inches in size, the West Shore was enlarged in September 1878 to 32 pages, with lithographed illustrations succeeding the old stock cuts with which Samuel had begun. By 1884 it had become 48 pages and in 1887, 72 pages of the size of Harper's Magazine. In September 1889 the magazine became a weekly, with color and tint-block illustration, issued from both Portland and Spokane Falls (43)

This was the high point of the West Shore's career, and its sun began to decline.

Mr. Samuel's artistic and literary ideas were in advance of the