Page:History of Oregon Newspapers.pdf/101

90 Private Medical Work-Dr. Ralph's Practical Treatise. New Medical Book-A Complete Practical Work on. . . delicate diseases. Practical Medical Works for Popular Reading. . . Lectures on private diseases. Dr. Ralph, author of the "Practical Private Treatise" &c. Dr. Cooper. "mercurial and other diseases." Dr. Warren. . . speedy cures without mercury. Dr. Morrison. . . treats without mercury. Dr. L. Montamore. . . "If you value your health, you will avoid those knaves who unblushingly tell you 'That they only can cure you, and that their one kind of medicine is all that is necessary for disease in all its forms.' Persons whose health has been ruined by these egotists call upon me daily." </li><li>No Fee Until Cured.—Dr. Murphy. . . hourly consulted on all diseases. . . His specific, $1 a box, cannot be beaten. N. B. If beaten, Dr. M. will forfeit $500. </li><li>No Cure, No Pay—Dr. Corbitt. . . certain diseases. Recent cases cured in 4 days, no mercury used. </li><li>DeLaney, M.D.—"Notice-Yielding to the earnest solicitations of very many who have been cruelly deceived by certain self-puffing individuals, the undersigned will continue to prescribe gratuitously for all diseases of a private nature. . ."</li></ol>

This column is a commentary at once on newspaper ethics, on the ethics of certain "advertising specialists," and, it seems, on the state of society in those days of marked mid-Victorian modesty.

And if the advertising in the old Spectator of 1846 seems a bit formless and unattractive, typographically and otherwise, here again it was a fair reflection of what was done on the best contemporary American dailies

Practically speaking, the Oregon Statesman, which moved from Oregon City to Salem in June, 1853, was the first newspaper published in Salem. Actually it was not the first publication, though it