Page:Freud - Wit and its relation to the unconscious.djvu/259

 avoiding psychic expenditure in general by a maximum restriction in the use of words and by the production of associations of ideas. We had then already asserted that brevity and laconisms are not witty in themselves. The brevity of wit is a peculiar one; it has to be a “witty” brevity. The original pleasure gain produced by playing with words and thoughts resulted, to be sure, from simple economy in expenditure, but with the development of play into wit the tendency to economize also had to shift its goals, for whatever might be saved by the use of the same words or by avoiding new thought connections would surely be of no account when compared to the colossal expenditure of our mental activity. We may be permitted to make a comparison between the psychic economy and a business enterprise. So long as the latter’s transactions are very small, good policy demands that expenses be kept low and that the costs of operation be minimized as much as possible. The economy still follows the absolute height of the expenditure. Later on when the volume of business has increased, the importance of the business expenses dwindles; increases in the expenditure totals matter little so long as the transactions and returns can be sufficiently increased. Keeping down running expenses would