Page:Final Report of the Northwest Territory Celebration Commission.pdf/48

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In addition to the foregoing there were many copies of the radio, scripts, caravan script, radio interviews, talks, etc, prepared by mimeograph and distributed.

These with working forms and miscellaneous matter are the commission's publications.

It will be seen from the above details that results from the publicity phase of the celebration were most gratifying.

From actual data at hand the accomplishment values at:

Newspapers $ 86,860 Estimated Total Magazines 20,000 Radio: 51,000 Miscellaneous & State.. 10,000 Commission 5,000 Total $172,860  $272.000

This is in itself several times the commission's total appropriation and was accomplished at a cost to the commission of $9,054.85 less credits for materials sold. (These credits cannot be easily segregated from total sales of literature as there are several thousands of orders for a few cents each.)

Sales of all commission literature, including maps and textbooks which were not charged to publicity budget, were, up to December 15, 1938, $8,219.68.

These have already been discussed under "Contests", but deserve some elaboration.

Had this celebration to be done over again, great stress would have been placed on window displays. This would get the interest of merchants and window trimmers, and to do a reasonably good job in competition, some research on their parts would be necessary. To reach this group as intensively would alone be worth the cost of a window display contest.

But, the greater value would come from the effect upon the general public. Show Windows do attract attention, and this is especially true of special event window displays.

By getting a number of merchants to make such displays the element of repetitive suggestion is injected strongly. And by reason of the wide variations among window display men in artistic treatment, there would be no danger of the displays becoming tiresome or hackneyed.

Almost every citizen walks along business streets frequently and observes attractive show windows. Thus, a tremendous group—of all classes of people—would be reached again and again.

Even without any such contest, this celebration enjoyed many