Page:Final Report of the Northwest Territory Celebration Commission.pdf/46

 say that this ratio is too low—that a figure four times actual clippings would be safe.

A good many magazines ran stories or articles, the leading instance being a double spread in “Life’—which at then space rates would have cost $11,400 plus art and preparation cost, making $12,000. Other such publicity in magazines make this aecomplishment equal to $20,000 total of paid space.

Like the newspapers, radio did itself proud. At various times the celebration was on all three national broadcasting systems.

It is difficult to figure just what the equivalent cost would be because we do not know how many stations on a system use sustaining programs.

However, here is a rough list of the radio accomplishments—as to what time and talent costs would have been:

The caravan during its trek broadcast 29 times, from 15 minutes to its complete two-hour pageant. This would easily represent an average of $50 per broadcast.

Mrs. L. S. Duxbury, commission member from Minnesota, broadcast at least twice over Minneapolis stations and, last but by no means least, special mention must be made of the work of Mrs. A. E. Jenner, Jr., of Chicago, who, as chairman of D.A.R. Radio for Illinois, secured sixty-five 15-minute radio dramatizations in Illinois, with casts furnished, at least eight radio interviews and two 14 hour radio transcription broadcasts. These were over big and lesser stations at various times of day, but under any basis of cost would represent a magnificent average.

Mrs. Jenner also secured radio programs in North Dakota and Minnesota.

These are merely the radio programs of which the commission knows and has some record. Rough as the computations are, the radio time and talent cooperation secured, amounts to at least $51,000.

For radio purposes, the commission employed script writers to prepare 30-minute and 15-minute scripts—there being one series of 13 programs entitled "Freedom on the March" and 14 of "Heroes of the Old Northwest". These cost about $1,500 for their writing