Page:Essays and Studies - Swinburne (1875).pdf/401



DVERTISING, A HISTORY OF, from the Earliest Times.

Illustrated by Anecdotes, Curious Specimens, and Biographical Notes of Successful Advertisers. By Crown 8vo, with Coloured Frontispiece and Illustrations, cloth gilt, 7s. 6d.

"Nowhere is humanity so frank and real as in the advertising columns of the journals. Mr. Sampson has contrived to give us much of the essence of these columns, and therefore of humanity as it really is. The chapters devoted to hoaxing advertisements and their results are exceedingly entertaining; the author has also found a good deal that is pertinent to say of lotteries. On the whole, he has proved himself fairly equal to a comprehensive and difficult subject, and has produced a book that will be read with unflagging interest."—Pall Mal; Gazette.

"We have here a book to be thankful for. Mr. Sampson carries us pretty well over the world to show us how wit, audacity, craft, and cunning have been employed in advertising. Among the many interesting illustrations to this book is a photographed copy of the Times for January 1st, 1788, which may be easily read by means of a magnifying glass. We recommend the present volume, which takes us through antiquity, the Middle Ages, and the present time, illustrating all in turn by advertisements—serious, comic, roguish, or downright rascally. The chapter on 'swindles and hoaxes' is full of entertainment; but of that the volume itself is full from the first page to the last."—Athenaeum.

ÆSOP'S FABLES TRANSLATED INTO HUMAN NATURE. By 4to, 24 Plates beautifully printed in Colours, with descriptive Text, cloth extra, gilt, 6s.

"For fun and frolic the new version of Æsop's Fables must bear away the palm. There are twenty-two fables and twenty-two wonderful coloured illustrations: the moral is pointed, the tale adorned. This is not a juvenile book, but there are plenty of grown-up children who like to be amused at Christmas, and indeed at any time of the year; and if this new version of old stories does not amuse them they must be very dull indeed, and their situation one much to be commiserated."—Morning Post.

AINSWORTH'S LATIN DICTIONARY. The only Modern Edition which comprises the Complete Work. With numerous Additions, Emendations, and Improvements, by the Rev. and. Imperial 8vo, cloth extra, 15s.—Also, A Second Edition, Revised and Corrected by Dr. . Containing all the Words of the Quarto Dictionary, but with a reduction in the number of Examples. Demy 8vo, roan, 9s.