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 a sermon on "The Making and Mission of a Great Newspaper." He informed the editors of his plan, and had himself taken through the plants and introduced to the staffs of the Advocate-Times, its sister, the Evening Advocate, the Press, the Gazette, and the Crier.

Out of his visits he managed to seize and hold the acquaintanceship of at least a dozen reporters. And he met the magnificent Colonel Rutherford Snow, owner of the Advocate, a white-haired, blasphemous, religious, scoundrelly old gentleman, whose social position in Zenith was as high as that of a bank-president or a corporation-counsel. Elmer and the Colonel recognized in each other an enterprising boldness, and the Colonel was so devoted to the church and its work in preserving the free and democratic American institutions that he regularly gave to the Pilgrim Congregational Church more than a tenth of what he made out of patent medicine advertisements—cancer cures, rupture cures, tuberculosis cures, and the notices of Old Dr. Bly. The Colonel was cordial to Elmer, and gave orders that his sermons should be reported at least once a month, no matter how the rest of the clergy shouted for attention.

But somehow Elmer could not keep the friendship of Bill Kingdom, that peculiarly hard-boiled veteran reporter of the Advocate-Times. He did everything he could; he called Bill by his first name, he gave him a quarter cigar, and he said "damn," but Bill looked uninterested when Elmer came around with the juiciest of stories about dance-halls. In grieved and righteous wrath, Elmer turned his charm on younger members of the Advocate staff, who were still new enough to be pleased by the good-fellowship of a preacher who could say "damn."

Elmer was particularly benevolent with one Miss Coey, sob-sister reporter for the Evening Gazette and an enthusiastic member of his church. She was worth a column a week. He always breathed at her after church.

Lulu raged, "It's hard enough to sit right there in the same pew with your wife, and never be introduced to her, because you say it isn't safe! But when I see you holding hands with that Coey woman, it's a little too much!"

But he explained that he considered Miss Coey a fool, that it made him sick to touch her, that he was nice to her only because he had to get publicity; and Lulu saw that it was all