Page:Defining noncommercial Creative Commons 2009.pdf/3

Defining Noncommercial Contents

About this Report...............................................................................................................6 Executive Summary and Report Presentation.................................................................10 Empirical Findings: U.S. Online Population.................................................................11 Informal Findings: CCFF..............................................................................................12 Study Impact and Next Steps.......................................................................................13 Report Presentation......................................................................................................13 1 Background...................................................................................................................14 1.1 Creative Commons and the CC Licenses..............................................................14 1.2 The CC Noncommercial License Term..................................................................16 2 Study.............................................................................................................................19 2.1 Scope of Research.................................................................................................19 2.2 Description and Methodology.................................................................................20 Research Objectives.................................................................................................21 Qualitative Research.................................................................................................22 Quantitative Research...............................................................................................24 3 Findings........................................................................................................................29 3.1 Qualitative Research..............................................................................................29 Phase 2: Creators.....................................................................................................29 Phase 3: Users..........................................................................................................36 3.2 Quantitative Research: U.S. Online Population.....................................................41 Creators and Users: Profiles.....................................................................................41 What Is Noncommercial Use? Unaided Understandings and Beliefs......................48 Gatekeeping Factors.................................................................................................51 Anchor Point Exercise and Reactions to Specific Use Scenarios............................54 Summary of Anchor Point Exercise..........................................................................65 Changes to Unaided Understandings.......................................................................66 3.3 Quantitative Research: Creative Commons Friends and Family...........................68 Comparison to U.S. Online Population.....................................................................69 Perception of Creative Commons and Reaction to the NC Term.............................71 3.4 Summary of Principal Findings...............................................................................72 Empirical Study.........................................................................................................