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who shall say that one manifestation is not as important as the other.
 * eration writes an epic, another an advertisement;

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Going into a green field surrounded by beautiful trees, we were once shocked by seeing painted upon a large rock the injunction, "Prepare to meet thy God." This was the work of some ardent religionist who was entirely unconscious that this was a holy place. God was there, altho he knew it not, else he would not have intruded in that sacred place with his vulgar application of a venerable injunction.—The Christian Register.

(38)

See ;.

Advertising, Novel—See.

ADVERTISING, PERSISTENCY IN

Any patent medicine, however worthless, will make its advocate rich if he will only persist in advertising it. The dear public succumb in the long run. They can not stand up under the continuous force of his big-lettered suggestions. They rather enjoy being humbugged. What splendid advantage the big stores take of this weakness on our part! All they need do is to keep offering suggestions of cheapness or of the supposed worth and imagined usefulness of their wares, and multitudinous innocent ones, whose sole interests the advertiser seems to have at heart, take hold of the tempting bait.—

(39)

Advice, Bad—See.

Advice, Benefiting by—See.

ADVICE, DISREGARDED

We were so sure in the Philippines that we could not get too much light that we built our houses to admit it in floods, and contemptuously disregarded the English and Dutch experience of two centuries. We called people lazy if they hid themselves at midday, and we bravely went abroad in the full glare of the light. Even the heavily pigmented Filipinos darkened their houses, and were astounded at our foolishness in doing what they did not dare to do. Collapse always came in time—if not a real collapse, at least a degree of destruction of nervous vigor which demanded a return to darker climates to escape chronic invalidism or even death.—Major , Harper's Weekly.

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ADVICE, UNWELCOME

Andy McTavish was "no feelin' juist weel," so he went to the doctor and stated his complaints.

"What do you drink?" demanded the medico.

"Whusky."

"How much?"

"Maybe a bottle a day."

"Do you smoke?"

"Yes."

"How much?"

"Two ounces a day."

"Well, you give up whisky and tobacco altogether."

Andy took up his cap and in three steps reached the door.

"Andy," called the doctor, "you have not paid for my advice!"

"Ahm no' takkin' it," snapt Andy, as he shut the door behind him.

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AERIAL ACHIEVEMENT

Gen. Count Ferdinand von Zeppelin, in the world's first aerial liner, at the ripe age of nearly seventy-two years, performed a magnificent flight of 250 miles from Friedrichshafen to Düsseldorf. The New York Times says of him:

He presents one of the finest examples in history of effort concentrated on a single object, of failure after failure borne with courage, of refusal to give up, of final triumph.

He has had a career which in the case of most men would have been regarded as sufficiently full of honor many years ago. He served in the American civil war as a cavalry officer on the Union side, becoming an intimate friend of the late Carl Schurz, and when he returned to Europe he took part in the Austro-Prussian War of 1866 and in the Franco-Prussian War of 1870.

As late as 1907 such words as these could be written about Count von Zeppelin and generally regarded as describing him: "He has sacrificed half a century of time, his wealth, his estates, his reputation, his happiness, his family life, in a futile attempt to solve the problem of flying. It is practically certain that after fifty years of unexampled perseverance Count Zeppelin is doomed to complete failure. There is something unspeakably tragic in the fate of this high-minded aristocrat."