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 Scenarios Our author has to shop for a publisher. He may never find one, thus end of story. However, we have to note this kind of outcome is less probable here (and within Self-tuning as well) than in the environment poisoned by publishing monopolies. Since it is much more difficult to secure a monopolized portfolio for a considerable time, it is vital for a publisher to be the first to find a new work or discover a new author—this the first difference from copyright.

Suppose he finds a publisher. He may conduct preliminary negotiations before having his book published. The author will be paid a certain amount of money. If the sum is considerable, there is a happy ending. It is noteworthy that this kind of ending is more probable here because there are no exclusive rights. An author and his new work are now more valuable for many reasons—the second difference from copyright. The first reason is that he is free to sell his work to as many publishers as he wants. The second reason is that only individual authors can claim authorship. The third reason is that the best way for a publisher to develop a brand is to be the first to get the work.

If the publisher wants exclusivity (until the work is published) he may pay more. The same story happens within other models. The difference lies in time frame only, and this affects publishing only. We saw that copyright causes nothing but negative results here.

If the publisher does not want exclusivity, the author may take a copy of the manuscript to another publisher and get paid by both. Again, this is not likely to happen under copyright just because it is against copyright-driven “common sense.”

What happens after publication? That depends on the acceptance of the work by the public. Generally, the author gets more and more exposure as long as other publishers reprint and sell his or her work. They do this while it earns money. Thus, the entire competitive publishing community promotes the author—the third difference. If a second-hand publisher wants to develop a brand, he may pay the author in order to be the author’s announced sponsor—the fourth difference. The last two features have a more powerful effect within Authoright, as contrasted with Self-tuning, because attribution is