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106 cussion on Underwriting Overhead.”—“The Executives Association plans a clambake and barbecue at the Barking Rock Country Club. Around the bonfire a few impromptu remarks on Business Cycles will be called for. May we count on you?”—“Will you address the Convention of Knitted Bodygarment Buyers, on whatever topic is nearest your heart?”—“Will you write for Bunion and Callous, the trade organ of the Floorwalkers' Union, a thousand-word review of your career?”—“Will you broadcast a twenty-minute talk on Department Store Ethics, at the radio station in Newark? 250,000 radio fans will be listening in.”

New to the strange and high-spirited world of “executives,” it was natural that Gissing did not realize that the net importance of this kind of thing was absolute zero. It did strike him as odd, perhaps, that merchants did not dare to go on a junket or plan a congenial dinner without pretending to themselves that it had some business significance. But, having been so amazingly lifted into this atmosphere of great affairs, he felt it was his duty to the store to play the game according to the established rules. He was borne along on a roaring spate of conferences,