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 the phrase, a bit frivolous, but graphic--of noisy réclame, advertisement for a people; because, although a more civilised people may be conquered by one more barbarous, less cultured, less moral; although, also, the superiority in war may be relative, and men are not on the earth merely to give each other blows, but to work, to study, to know, to enjoy; yet the majority of men are easily convinced that he who has won in a war is in everything, or at least in many things, superior to him who has lost. So it happened, for example, after the late Franco-Prussian War, that not only the armies organised or reorganised after 1870 imitated even the German uniform, as they had earlier copied the French, but in politics, science, industry, even in art, everything German was more generously admired. Even the consumption of beer heavily increased in the wine countries, and under the protection of the Treaty of Frankfurt, the god Gambrinus has made some audacious sallies into the territories sacred to Dionysos.

The same thing occurred in regard to wine in the ancient world. Athens and Alexander the Great had given to Greek wine the widest reputation, all the peoples of the Mediterranean world being persuaded that that was the best of all. Then the centre of power shifted to the west,