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222 black eyes enough. And if the customer is not pleased, promptly refund his money.

Many people will expect you to ship stock C. O. D, so that they can have a chance to see it before paying out their money. While this sort of an arrangement is probably all right if the customer is honest, it is better not to deal with these people. My own experience in several kinds of mail order business shows that there is a vast percentage of people who order on this basis who are not honest. By that I mean that they will seize any sort of an excuse to return the goods without paying for it. Perhaps they have gotten "cold feet" and don't want the goods now, or are short of money, or have gotten over the desire to buy. The result is that the breeder is out express charges both ways and has stock seriously off feed and weight because of the long delay on the road.

Insist on cash before the stock is shipped, but guarantee satisfaction, then live up to it. In this way the honest-to-goodness customer will be protected and you will have