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 HAT LURE OF CHARM and individuality which a well-groomed woman possesses is the result of careful attention to the lines of her figure. By having her figure support designed by Barcley, she acquires a certain smartness, a certain charm of figure lines and posture which can be secured in no other way.

That indescribable something-which makes even a simple frock take on an air of richness-depends, to a great extent, on the foundation underneath.

Beauty of figure lines, however, is not her only acquirement--as perfect posture and proper support to the abdominal organs, bring improved health and better circulation of the blood, resulting in added charm to both face and figure.

The Barcley is the finest--most luxurious--most painstakingly designed of all custom-made supports.

It is the figure support which is worn by the woman of wealth and distinctive position.