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Letting Children be Children

The Review has sought to put the parents and children and young people at the heart of its work and to make sure that their opinions are reflected. This has been done in a number of ways:

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 * An online Call for Evidence from parents, grandparents and carers which received 997 responses. The Call for Evidence ran from 11 February to 18 March 2011 and the results are published as an appendix to this report.
 * Qualitative research involving 70 parents was undertaken by Define Research and Insight Ltd.A summary is published as an appendix to this report.
 * A presentation by the Children's Commissioner for England's children and young people's advisory group, 'Amplify', sharing the findings from their online survey of over 500 children and young people across England and their weekend residential workshop focusing on commercialisation issues. Details of the questionnaire and findings are available on their website: http://www.childrenscommissioner.gov.uldcontent/publications/content_493
 * A submission from the Department for Education's Children and Youth Board, summarising the findings of a workshop about commercialisation and sexualisation, held at their residential meeting and facilitated by the National Children's Bureau.