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Letting Children be Children
 * Parents have told us that they feel they cannot make their voices heard, and that they often lack the confidence to speak out on sexualisation and commercialisation issues for fear of being labelled a prude or out of touch.
 * Business and industry sectors and their regulators need to make clear that they welcome, and take seriously, feedback on these subjects.
 * Given the technology available, regulators and businesses should be able to find more effective ways to encourage parents to tell them what they think, quickly and easily, and to be transparent in telling parents how they are responding to that feedback.
 * Once parents know that their views are being taken seriously, we would expect them to respond positively towards companies that listen to their concerns.

That parents find it easier to voice their concerns, are listened to more readily when they do, and have their concerns visibly acted on by businesses and regulators.

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