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Letting Children be Children by association: if the garment is 'sexy' for an adult then the similar garments nearby must be being marketed as sexy for children.

In fact, the previous assessment of the impact of the commercial world on children (DCSF/DCMS, 2009) found no strong evidence that gender stereotyping in marketing or products influences children's behaviour significantly, relative to other factors. That report also noted that concerns regarding gender stereotyping in the marketing and design of products for young children beg the question of whether gender stereotypes formed in early age are lasting, and in fact whether they might be developmentally necessary at that particular stage. The assessment goes on to highlight sociological research that suggests that the 48