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Summary of Report and Recommendations easier and more parent—friendly for complaints to be made in store. ACTION: Businesses, supported by trade associations


 * The Government should monitor implementation and formally review progress in 18 months' time.
 * A stocktake, to include an independent assessment of progress, should report on the success or otherwise of business, regulators and Government in adopting the recommendations of this Review.
 * If the stocktake reaches the conclusion that insufficient progress has been made, our view is that the Government would be fully entitled to bring forward appropriate statutory measures to ensure action is taken.

That the actions recommended in the report are implemented by broadcasters, advertisers, retailers, other businesses and regulators within a reasonable timescale.

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