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Letting Children be Children


 * We are all living in an increasingly sexual and sexualised culture although it is far from clear how we arrived at this point
 * Many parents feel that this culture is often inappropriate for their children and they want more power to say ‘no’
 * Some parts of the business world and sections of the media seem to have lost their connection to parents and this is compounded in some new media where there is limited regulation
 * Where regulation does exist regulators need to connect better with parents and encourage businesses to comply with the ‘spirit of the regulation’ here regulation does not exist businesses need to behave more responsibly.

That sexualised images used in public places and on television, the internet, music videos, magazines, newspapers and other places are more in line with what parents ﬁnd acceptable and that public space becomes more family friendly

Reducing the amount of on street advertising containing sexualised imagery in locations where children are likely to see it. The advertising industry should take into account the social responsibility clause of the Committee of Advertising Practice (CAP) code when considering placement of advertisements with sexualised imagery near schools in the same way as they already do for alcohol advertisements. The Advertising Standards Authority (ASA) should place stronger emphasis on the location of an advertisement, and the number of children likely to be exposed to it, when considering whether an on street advertisement is compliant with the CAP code he testing of standards that the ASA 14