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Letting Children be Children regulations to protect children but some gaps exist Regulators cannot realistically be expected to anticipate detailed developments in the new media. However an absence of regulation does not absolve businesses from acting responsibly by themselves

This Review concludes that neither approach, although each is understandable, can be effective on its own. We recognise that the issues raised by the commercialisation and sexualisation of childhood are rooted in the character of our wider adult culture and that children need both protection from a range of harms, and knowledge of different kinds appropriate to their age, understanding and experience. Parents have the primary role here 10