Page:Bailey Review.djvu/12

Introduction

We all live in a commercial world and children are under pressure from a range of sources to act as consumers e do not want to cut children off from the commercial world completely as we believe that it brings benefits and parents tell us that they want to  manage the issue themselves  supported by proportionate regulation and responsible businesses. While adults may understand that companies might loo to 'push the boundaries' when advertising to them  children are especially vulnerable and need to be given special consideration  Special measures already exist in advertising and marketing 9